Definition of Project Management
By : Ozan Isinak
Project Management is probably the most critical role through out a digital project. Mostly because a vast amount of coordination has to be accomplished between many competencies such as Client Services, Strategy, Design, Programming, Engineering, and QA. Approximately 75% of all project failures are due to poor project management in digital development. A crystal clear understanding of project management is required for any company before it embarks on any type of digital endeavor
Project Management is a critical role within a digital project that acts as the ‘glue’ in bringing different competencies together and coordinating the flow of information between them. The Project Manager must be able to play several functions including an advisor, a planner, a manager, and effective communicators, a technologist, a politician, and a businessperson.
A Project Manager must be able to question and pinpoint potential obstacles in a project at the beginning of the project. A project manager should be able to ask and answer some of the basic questions listed below before every project:
· Who are the key stakeholders in the project?
· What are the expectations of these stakeholders from the project?
· What resource constraints are present?
· What is the opportunity cost of not pursuing this project?
· How many people will work on the project?
· What tasks are involved in building, testing, and implementing the proposed project?
· What technology is available in building, testing, and implementing the proposed project?
· What are the time constraints? Are they feasible?
These are some of the questions that project managers must address before any project. The project manager basically has to build, test, and implement (to bring to reality) ideas developed by strategists and senior management within the company.